Turn your offer into a service inventory
Google provides a services editor for certain business categories. It supports suggested or custom services, with descriptions and prices. Custom service names should not contain prices, phone numbers, or personal information.
Start outside the editor. Make a list from your estimates, appointment types, and common inquiries. Separate genuinely different services from different ways of saying the same thing. “Interior window cleaning” and “Exterior window cleaning” can explain distinct scopes. Repeating a single service with every town name adds clutter without explaining a different offer.
Getting Found Local recommends writing the customer question beside each service. For interior window cleaning, that might be: Are screens included? Can the team reach high windows? Do I need to move furniture? You do not need to answer everything in the profile, but you should identify the one scope detail most likely to prevent a poor-fit inquiry.
A service description that makes the next step easier
Imagine a fictional mobile detailer adding an “Interior vehicle cleaning” service. A useful description could read: “Interior cleaning for everyday dirt and spills, with the agreed scope based on vehicle size and condition. Tell us about heavy staining, pet hair, or odor concerns when requesting an estimate.” This explains the offer and asks for information that changes the work.
The less useful alternative is a string of superlatives and city names. It gives the owner no better information when the customer calls and gives the customer no clearer idea of what will happen.
If a service has a dependable fixed price, check that any price entered is current and includes a clearly understood scope. If the work requires assessment, do not invent a universal price just to fill a field. Explain how an estimate is established on the linked website, and make sure staff use the same explanation when answering inquiries.
Enter the list, then review the customer experience
Open Edit services, select relevant suggestions or add a custom service, and save. Open an individual service to add its description or price. Categories can affect which profile features appear, so consult Google's category guidance if the expected controls are unavailable; do not change to an inaccurate category merely to obtain a feature.
Our recommendation is to start with the services most likely to matter to a new customer and then expand when a missing item causes confusion. Review the list on a phone after publication. Look for duplicate names, unexplained abbreviations, and services you have paused because of staffing or equipment constraints.
Keep an internal owner for each service's accuracy. For a solo business that person is usually you; for a small team it might be the person who prepares estimates. When the website, booking menu, and profile disagree, fix the underlying scope decision and update all three. A longer list is not useful if it creates promises the business cannot fulfill.
Your practical checklist
- List services currently available to customers.
- Combine duplicate names for the same scope.
- Explain the most important inclusion or limitation.
- Check any published price against current operations.
- Compare the profile list with the website and booking menu.
Written with AI-assisted research and drafting, with source checks and editorial review for this guidebook. Platform facts link to official documentation. Examples and recommendations are our own; no client results are implied. Sources reviewed October 8, 2026. About Getting Found Local