Identify whether later entries are real pages
List the first and second sets of work examples and record their public URLs. A gallery may offer numbered pages, a load-more control, or infinite scrolling. Those interfaces can coexist with accessible page destinations, but do not assume they do. The key question is whether a particular later set can be requested directly.
Source checks: Google Search Central: Pagination and loading · Google Search Central: Crawlable link practices · Google Search Central: Canonical URL methods
Open page two without earlier navigation
Copy the second-page URL into a signed-out tab. Confirm the expected later entries load without first viewing page one. If the address differs only after a hash, or never changes, ask the developer how crawlers and visitors can request the later set. Search discovery should not depend solely on a person scrolling or pressing the same button repeatedly.
Check links and canonical decisions
Inspect the page's next-page anchor and its actual href. Review the canonical on each distinct paginated page. Google's pagination guidance advises a separate canonical for each page rather than pointing the sequence at its first page. Sorting duplicates are a different issue from page two containing a different set of legitimate work examples.
Repair the sequence without inventing project pages
Set a compact acceptance test.
- Provide usable public URLs for the distinct paginated sets.
- Expose crawlable links between relevant sequence pages.
- Verify each page can be loaded directly and displays its intended entries.
- Use canonical decisions that reflect actual distinct content, not a blanket page-one rule.
- Keep project descriptions factual and permissioned.
- Check the mobile load-more experience alongside direct page navigation.
Avoid legacy tags as the only fix
Do not rely on rel next and rel prev alone to establish Google's sequence handling; Google documents that it no longer uses those tags for that purpose. A sitemap list does not replace usable visitor navigation. Likewise, duplicating the same gallery across many city pages creates another problem rather than making later evidence easier to reach.
Measure reachability before search visibility
Count how many approved work entries a first-time visitor can reach through ordinary navigation. Record the direct second-page response and link behavior. Later, review discovery or indexing evidence for the URLs you intend to appear. The immediate repair is an accessible gallery sequence; indexing every image or project is not the target.
Keep the sequence test in the publishing workflow whenever new projects are added. A gallery plugin update can preserve page one while breaking later destinations. Test one page beyond the first and one individual work link so a visually attractive homepage preview does not conceal missing evidence deeper in the collection.
Illustrative page-two canonical mistake
An illustrative repair gallery has /work?page=1 and /work?page=2 with different approved examples. Both declare /work as canonical, and a script-only load-more control hides the second URL. The editor provides a crawlable next-page link, verifies direct loading, and gives each distinct page a coherent canonical. No fictional projects or outcomes are added.
The second-page test records exactly which later examples should appear. After a gallery update, those expected entries can change, but the direct URL and navigation behavior should still be checked. A successful first gallery page is not accepted as evidence that its later sets are accessible.
Later gallery entries need real destinations
Page 1
First approved work set
Page 2
Different entries; direct URL
Sort variation
Assess actual duplicate content
Next link
Usable anchor destination
Illustrative sequence separates distinct content from duplicate display options.
Your practical checklist
- Record the actual URL for the second set of entries.
- Load it directly without prior gallery interaction.
- Inspect next-page anchors and href destinations.
- Compare canonicals with distinct page content.
- Test mobile and direct navigation together.
- Retest later pages after gallery updates.
Your next action
Open your second gallery page directly and inspect its next-page link and canonical destination.
Questions about this task
Must I remove infinite scrolling?
Not necessarily. It can be a visitor enhancement while meaningful page URLs and links provide an accessible underlying sequence. Verify the actual implementation.
Should every gallery page canonicalize to page one?
Not when those pages contain different legitimate entries. Treat distinct pagination pages separately from equivalent sorting or tracking copies.
Sources and editorial notes
Prepared with AI-assisted research. Official sources are linked below; worked examples and checklists are Getting Found Local recommendations, not measured client outcomes.
Sources checked October 13, 2026. Platform interfaces and local resources may change; follow the current instructions on the linked official page.
- Google Search Central: Pagination and loading ↗
- Google Search Central: Crawlable link practices ↗
- Google Search Central: Canonical URL methods ↗
How we research, illustrate, and update these guides · Suggest a correction