Start with capacity and service priorities
Choose one or two services you can reliably deliver and want people to understand better. Then decide which channel you can maintain with accurate information and timely replies. A dormant collection of accounts is a workload problem; begin where your team can publish and respond responsibly.
Use a small planning sheet with service, customer question, evidence or visual, format, destination, owner, and publish date. Add a fact-check column for claims about availability, pricing, results, and service areas. The plan should be tied to the business you operate this month, not an imagined unlimited capacity.
Build four useful post types
Try a service explanation, a preparation tip, a process example, and an answer to a common decision question. A fictional fence contractor might explain repair assessments, show what photos help an initial conversation, describe how an estimate is prepared, and clarify when an on-site visit is needed.
Use original work photos only when you have appropriate permission and can explain their context accurately. Label demonstrations and illustrative examples as such. Do not imply that a generic image shows a customer project. A simple diagram or a clear photograph can be more useful than a dramatic claim about results.
Give each channel a sensible destination
Google Business Profile posts can include text, images or video, and action links depending on the post type. If you publish there as part of the plan, choose the relevant service or information page and verify the action works on a phone.
Adapt the post to the destination. A preparation tip should link to the preparation guide; an invitation to discuss a service should link to its page or contact route. If campaign measurement matters, use your agreed link register and naming convention. Do not force every post to the homepage when a more useful answer exists.
A manageable four-week example
Week one: answer “What information helps us assess a repair?” with a short photo checklist. Week two: explain the estimate process and what the customer receives. Week three: show an accurately described work detail with permission. Week four: answer a common suitability question and invite a service conversation.
This is a sample cadence, not an algorithm requirement. Batch the factual preparation, then review each item near publication in case availability changes. Leave room for real updates such as holiday hours or a temporary scheduling limit. One timely correction may matter more to a customer than completing an arbitrary post count.
Maintain links and review useful outcomes
Google notes that social profile links in Business Profile are available only in selected regions and may not appear for every profile. Where available, verify that the links point to the business’s current accounts. Do not assume an absent setting means the profile is broken.
At month end, review relevant conversations, visits to useful pages, and questions the posts helped answer. Likes can tell you something about attention, but they do not establish booked work. Keep what supports a service decision, revise unclear posts, and retire topics that have no connection to your customers’ needs.
Your practical checklist
- Choose services you can deliver and explain accurately.
- Plan around real customer questions.
- Confirm permission and context for work photos.
- Link each post to the most useful next page.
- Review relevant conversations and enquiry outcomes.
One useful next step
Today, choose one real service and write four customer questions that could become the next month’s useful posts.
Put the advice into practice.
Plan an off-peak offer around useful work and real capacity
Choose off-peak work that customers genuinely need and your business can deliver without inventing a deadline or discount.
Read the guide ↗Plan Santa Clara appointments around stadium-day uncertainty
Add an event-check step to appointments that may be affected by Levi's Stadium activity. Keep booking promises based on your routes rather than assumed congestion.
Read the guide ↗Keep working through it.
Turn customer questions into a publishing backlog
Move useful customer questions through a practical publishing backlog with owners, approvals, deadlines, distribution, and maintenance.
Read the guide ↗Use UTM links without confusing your reports
Create a small UTM naming system, test tagged links, and keep a link register so campaign reports stay understandable.
Read the guide ↗Run a monthly marketing review without vanity metrics
Use a short monthly review to check data quality, useful enquiries, outcomes, and one practical improvement for the next period.
Read the guide ↗Written with AI-assisted research and drafting, with source checks and editorial review for this guidebook. Platform facts link to official documentation. Examples and recommendations are our own; no client results are implied. Sources reviewed October 8, 2026. About Getting Found Local