Audit service FAQs for visibility, placement, and useful links

Inventory the answers you already publish

This audit begins with an existing service page, not a new question list. Open its main content, FAQs, booking form, and any linked preparation guide. Record each customer question, every place it is answered, the version you consider authoritative, and who confirms the policy.

Use a worksheet with six columns: question, current location, customer decision, duplicate or conflict, proposed action, and owner. For help drafting the answers themselves, follow the related guide, Website FAQs That Answer Buying Questions. Here the task is to make the published answers work together.

Move essential facts to the point of decision

Our placement test is simple: could missing this answer lead someone to request the wrong service? If so, explain it near the relevant offer instead of relying on an FAQ at the bottom. Keep a short FAQ answer or link only if it still helps navigation.

For a fictional mobile detailer, an on-site water requirement belongs beside the service eligibility information. Package inclusions belong beside the package. A detailed vehicle-preparation checklist can sit in a supporting guide. Record a single owner for each fact so the same requirement does not gradually acquire three contradictory versions.

Test the published answer, including expandable panels

Open the page on a phone and with a keyboard. Can you find the question, reveal the answer, follow its links, and return without losing your place? Check the actual published page; an answer present in the editor may still be hidden by a layout or interaction problem.

W3C's accordion pattern uses buttons within headings, exposes expanded state, and supports Enter or Space to operate the panel. Its keyboard guidance includes normal Tab navigation. Ask your developer to investigate controls that do not behave accessibly.

Choose a section, a link, or a separate page

Use a section when the answer is part of choosing that service and can be explained briefly. Add an internal link when an existing page already provides the complete explanation. Create a separate resource when the customer has a substantial, distinct task requiring examples or steps that would interrupt the service page.

Audit each link's promise and destination. A question about what an estimate includes should not send the customer to an unexplained contact form. Give enough context before the link, use a label that identifies the destination, and open the link to verify it. Do not create another near-identical page merely because a question contains a different keyword.

Check markup without promising a search feature

Google's documentation says FAQ rich results stopped appearing from May 7, 2026. Do not treat an FAQ plugin's feature promise as the reason to retain an otherwise unhelpful section.

Finish with a maintainable action list

Google's structured-data guidelines require markup to reflect visible content accurately. Check any remaining generated markup when answers change.

Verify the fixes as one customer journey

Assign each finding an action: move, clarify, link, merge, repair, or remove. After editing, repeat the journey from the service offer to the answer and the next step. Confirm that the booking form and supporting pages agree. Close an issue only when its published version has been checked.